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Utilities & Energy

The energy transition is creating more skilled roles than the existing talent pipeline can fill.

The window to build that pipeline is now. Not when net zero targets start to bite.

20%

Workforce retiring in 5yr

277,000

Vacancies to fill across energy and utilities by 2030

860,000

Clean energy workers needed by 2030 (nearly double the current workforce)

The challenge

The UK’s utilities and energy sector is undergoing structural transformation at a pace the existing workforce cannot match.

The Energy and Utility Skills Partnership’s Workforce Demand Estimates for 2024 to 2030 found that the sector needs to fill 277,000 vacancies by 2030 (equivalent to 50% of the entire current workforce). The UK Government’s Clean Energy Jobs Plan sets an ambition of more than 900,000 clean energy jobs by 2030, with over 400,000 new positions to be created. Approximately a third of the current energy sector workforce is over 50. Around 20% are expected to retire within five years. The pipeline that would replace them does not yet exist at the required scale.

The investment picture makes this more urgent, not less. The water industry alone is expected to invest around £100 billion in network spending in the 2025 to 2030 period, double the previous five years. National Grid has committed £35 billion in transmission infrastructure between 2026 and 2031. These investment levels are creating demand for skilled roles faster than any existing recruitment pipeline can supply.

The roles most urgently needed (grid engineers, network operators, smart metering technicians, offshore wind technicians, hydrogen engineers) are roles most young people have never encountered and cannot picture. Unlike law, medicine or finance, there is no cultural shorthand for what a career in utilities or energy involves. Women account for just 16% of the traditional energy sector workforce, despite making up 39% of the global labour force. The hiring pool is both shrinking and narrow.

The geographic dimension adds complexity that national employers do not face. Utilities and energy employers frequently operate in specific regions (the North West, East Anglia, the South East) where the candidate market is constrained by location. The best candidates in those markets need to be found and engaged proactively, before they commit to other sectors.

277,000 vacancies

the demand is equivalent to replacing half the current workforce, so this is a system-scale pipeline problem.

£100 billion

investment in infrastructure is rising faster than the talent capacity required to deliver it.

Roles few young people can picture

the pool stays narrow when careers like grid, network and offshore roles remain invisible to candidates.

Our approach

The Talent People has worked with Severn Trent and other utilities and energy employers on the core challenge this sector presents: building a pipeline for roles that most young people have never heard of, in geographies where employer brand awareness is low and competitor employers are active.

Schools Engagement with data-driven school targeting based on social mobility indicators and geographic criteria builds the pipeline years in advance. It is particularly effective in the regions where utilities and energy employers operate most heavily and where employer brand awareness among young people is lowest.

Pathfinder, our careers quiz, maps candidates’ interests and working preferences to specific roles and programmes. For a sector with significant occupational breadth (from grid engineer to water network operator to smart meter technician), giving candidates a structured way to identify where they fit is often the critical first step before any work experience or application journey begins.

Immersive Work Experience provides the encounter that converts abstract interest into a genuine application. For roles that most young people cannot picture, structured immersive work experience is often the only thing that bridges the gap between knowing the employer name and understanding what the work actually involves. Pre-boarding and onboarding configurations on the same platform keep new hires engaged and informed between offer acceptance and start date, reducing the dropout that costs time and budget.

The Talent Portal’s interest-led matching and location radius filtering finds motivated candidates in the right geography proactively, before they have found a competing vacancy. Talent Connect manages engagement across the longer recruitment timelines that apprenticeship and programme hiring in this sector typically involves.

Target the actual catchment

school engagement is focused on the regions and communities where utilities employers need future hires.

Map people to unfamiliar roles

Pathfinder helps candidates connect their interests to specific sector pathways before they self-select out.

Hold interest through long cycles

matching and engagement keep regionally scarce candidates moving before competing employers take them.

Relevant products

Solution · Inspire

Schools Engagement

By the time a young person sees your job advert, they have already decided which careers feel possible and which employers feel like they are for people like them. Schools Engagement is how you get into that conversation early enough to matter.

  • Brand awareness among young people who are still deciding which careers and employers feel relevant to them
  • Quantifiable social impact data: pupils reached and schools engaged by social mobility indicators
  • A direct path from school visit to Immersive Work Experience and Talent Portal when they are ready to take the next step
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Solution · Inspire

Immersive Work Experience

Most candidates arrive at your process having never spent real time inside your world. Immersive Work Experience changes that — before a single application is submitted.

  • A motivated, better-informed applicant pool — candidates who have spent real time inside the firm before they apply
  • Skills development data on every participant, reportable and evidenced for D&I and social mobility commitments
  • Engagement data that feeds directly into Talent Assess, making selection faster and more defensible
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Platform

Talent Portal

An early talent ATS built on a headhunting model. Attraction, matching, engagement, eligibility, compliance, communications and reporting — in one platform built for this market.

  • Interest-led matching and proactive candidate search — find candidates on their interests and location before they apply
  • Multi-channel communications across email, WhatsApp, SMS and phone, all from one candidate record
  • Integrated eligibility checking, compliance management and reporting built for early talent routes
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Solution · Attract

Candidate Attraction & Engagement

Most early talent processes are designed to filter the people who find you. Very few are designed to find the people who should. In-flight campaign data. Multi-channel engagement. Real-time pipeline analytics.

  • In-flight conversion data by channel, message and candidate group — visible while the campaign is live
  • Pipeline diversity visible in real time, against targets set at the start of the campaign
  • Candidate drop-off recovered automatically through multi-channel follow-up
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Solution · Deliver & Retain

Onboarding

The gap between accepting an offer and arriving on day one is where early talent attrition begins. Onboarding done right starts at offer, not day one.

  • New hires who arrive on day one connected to the organisation, informed about their role and ready to contribute
  • Pre-boarding dropout reduced — candidates who remain engaged between offer and start
  • Engagement data from pre-boarding connected to the same record built during recruitment
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Solution · Hire

Apprenticeship Recruitment

Apprenticeship recruitment done well is one of the most effective early talent pipelines available. It also has more moving parts than any other route to hire. We handle the complexity so you capture the talent.

  • A candidate pipeline built on interests and eligibility from the start — not retrofitted after application
  • In-flight visibility of pipeline performance, diversity and conversion by stage
  • One candidate record across attraction, engagement and assessment — joined-up throughout
Explore Apprenticeship Recruitment →

Common questions

How many jobs will the energy transition create in the UK?

The UK Government’s Clean Energy Jobs Plan, supported by analysis from Energy & Utility Skills, sets an ambition of more than 900,000 clean energy jobs by 2030. Of these, over 400,000 will be new positions. The Clean Energy workforce would nearly double in size in less than a decade. The roles span offshore wind, grid infrastructure, solar, storage, hydrogen and the electrification of heat and transport. Many of the most in-demand roles (grid engineers, network planners, offshore installation technicians) require several years of structured development before a new entrant is fully operational. Employers who start building those pipelines now are positioned to meet 2030 targets. Those who wait for the labour market to supply qualified candidates will face material delivery risk.

Why is it hard to recruit engineers and technicians in the water sector?

The water sector faces a combination of challenges shared with engineering broadly and some specific to the sector. The workforce is ageing: around a third of employees in energy and utilities are over 50. Specialist technical roles have low public visibility. Most young people do not know what a water network operator does, let alone aspire to it. Geographic constraints are significant: water companies operate in fixed service regions, which limits the candidate market in ways that national employers do not face. And investment levels are increasing rapidly: £100 billion in water network spending is projected for 2025 to 2030, doubling the previous period and creating demand at a pace the existing pipeline cannot match.

How do I recruit apprentices for utilities roles when young people don’t know what we do?

The answer is exposure before application. Young people cannot apply to a career they cannot picture. The most effective route is structured work experience (Immersive Work Experience) that shows candidates the actual work and generates genuine interest before the application queue opens. Pathfinder, our careers quiz, maps candidate interests and working preferences to specific roles in your portfolio, providing a structured starting point for young people who are interested in engineering, environmental or technical careers but do not yet know which direction to go. Combined with Schools Engagement that reaches young people before GCSE subject choices are made, this creates a pipeline built on genuine informed interest rather than speculative application.

What is the energy skills shortage going to cost the UK if it is not addressed?

PwC research has estimated a green skills gap of around 200,000 workers in the UK energy sector. Without action, this shortage would constrain renewable energy generation and delay the infrastructure projects underpinning net zero delivery. The government’s own Clean Power 2030 Action Plan acknowledges that workforce shortages in offshore wind, onshore grid infrastructure and nuclear are among the most significant near-term risks to delivery timelines. The commercial consequences for individual employers who cannot fill critical technical roles include delayed capital projects, contractor cost inflation and operational risk in regulated assets. Energy & Utility Skills’ sector engagement with government has placed workforce development at the centre of the Clean Energy Skills Strategy 2025 to 2030.

Talk to us about building your utilities and energy early talent pipeline.

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